Halal Certificate and Public Trust Local Food and Beverage Business Development

DOI

10.2991/978-94-6463-188-3_9How to use a DOI?

Keywords

Halal Certification; Public Trust; Local Food and Beverage Business Actors

Abstract

Micro and small business actors need to accelerate themselves in order to increase their business turnover. Halal certification can be used as an alternative in business development efforts through the mechanism of growing public trust. This article reveals how halal certification fosters public trust so that business development can be carried out. Through qualitative research using interview, observation and documentation data collection techniques, this article uses local food and beverage business actors in Wonosobo and Banyumas as research informants. Based on the results of the analysis using Bourdiou and Putman social capital theory, the findings of this study are 1) social capital in the regional specialty food and beverage industry in Banyumas and Wonosobo is identified in the form of consumer trust; 2) local food and beverage business actors in Banyumas and Wonosobo are more dominated by the ownership of cultural capital and social capital in addition to symbolic capital and economic capital; and 3) halal certification as a symbolic capital can be converted into social capital in the form of the potential for the growth of public trust which automatically increases the chances of increasing customers so that it can be converted into economic capital in the form of increased turnover.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Atieqoh
AU  - Hendri Purbo Waseso
AU  - A. Luthfi Hamidi
PY  - 2023
DA  - 2023/05/30
TI  - Halal Certificate and Public Trust Local Food and Beverage Business Development
BT  - Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)
PB  - Atlantis Press
SP  - 74
EP  - 89
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-188-3_9
DO  - 10.2991/978-94-6463-188-3_9
ID  - Atieqoh2023
ER  -