Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)

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The Influence of Perception on Consumer Purchase Decisions in Virtual Fitting Experience: The Mediating Role of Emotional Attachment

Authors
Deng Ji1, *
1University of Birmingham, Birmingham Business School, B15 2TT, Birmingham, UK
*Corresponding author. Email: jdeng0006@gmail.com
Corresponding Author
Deng Ji
Available Online 7 May 2024.
DOI
10.2991/978-94-6463-408-2_66How to use a DOI?
Keywords
Virtual fitting; Perception; Emotional attachment; Purchase decisions; Consumer behaviour
Abstract

This study explores the impact of different perceptual dimensions (Perceived Immersion, Perceived Personalisation, and Perceived Enjoyment) on consumer behaviour in virtual fitting experiences. Utilizing the Antecedent-Behaviour-Consequence (ABC) theoretical framework, the research combines offline try-on experiences with an extensive questionnaire survey involving 174 participants. The primary discovery is that Emotional Attachment serves as a significant mediator in the virtual fitting process, positively influencing purchase decision. This research addresses a notable need in existing literature by focusing on the role of emotional attachment throughout virtual fitting experiences, thereby offering both theoretical and practical insights. The findings underscore the significance of emotional experience in modern digital retail and provide a crucial point of reference for future research and technological advancements in the realm of virtual fitting.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2024
ISBN
978-94-6463-408-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-408-2_66How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Deng Ji
PY  - 2024
DA  - 2024/05/07
TI  - The Influence of Perception on Consumer Purchase Decisions in Virtual Fitting Experience: The Mediating Role of Emotional Attachment
BT  - Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
PB  - Atlantis Press
SP  - 590
EP  - 600
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-408-2_66
DO  - 10.2991/978-94-6463-408-2_66
ID  - Ji2024
ER  -