Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Analysis of Google’s Monopoly in The Search Engine Industry

Authors
Mengjie Si1, , Zhuo Si2, *, , Yuxin Ye3,
1International Business School, Tianjin Foreign Studies University, Tianjin, 300278, China
2Management School, Queen’s University Belfast, Belfast, BT7 1NN, UK
3Economy and Management School, Wuyi University, Jiangmen, 529000, China

These authors contributed equally.

*Corresponding author. Email: 40345021@ads.qub.ac.uk
Corresponding Author
Zhuo Si
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.356How to use a DOI?
Keywords
Google; monopoly; search; differentiation; forecast; risk
Abstract

The main purpose of this paper is to discuss whether Google has a monopoly in the search engine industry and whether it will maintain a monopoly in the future. Firstly, using the five-force model to analyse the industry where Google is located explain Google’s position in the industry. Then through the analysis of Google’s important accounting subjects such as revenue recognition, goodwill and operating lease assets and financial rate shows Google’s own financial ability. Finally, we analyse the risks faced by Google, put forward the corresponding solutions, and forecast Google’s future revenue. This paper holds that Google now occupies a monopoly position in the search engine industry and can continue to maintain it in the future. This paper also creatively puts forward the relationship between Google and the Chinese market and analyzes its potential risks. This paper has implications on the research of Google’s position and future development trend in the search engine industry.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.356How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mengjie Si
AU  - Zhuo Si
AU  - Yuxin Ye
PY  - 2022
DA  - 2022/03/26
TI  - The Analysis of Google’s Monopoly in The Search Engine Industry
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2168
EP  - 2173
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.356
DO  - 10.2991/aebmr.k.220307.356
ID  - Si2022
ER  -