Market Analysis of Five Guys

DOI

10.2991/aebmr.k.220307.355How to use a DOI?

Keywords

Fast-food Industry; Five Guys; Strategic management

Abstract

The background of this paper was the impact of COVID-19 on the United States fast food industry before, during and after the pandemic, and used Five Guys, a well-known American-based fast-food brand, as an example to analyze the current development and future trends of the industry. This report used authoritative data from IBISWorld, US Census Bureau, CDC, Blogmarketing and other authoritative websites and agencies, combined with Five Guys marketing strategies such as 4Ps, SWOT and Index Number, to analyze the opportunities and challenges Five Guys faces in the midst of the global disaster. To sum up, although the industry revenue declined in 2020 compared to previous years due to the impact of COVID-19, both Five Guys and the entire US fast food industry would achieve good growth in the next Five years to 2026 thanks to economic recovery and growing consumer demand.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Cankun Sun
PY  - 2022
DA  - 2022/03/26
TI  - Market Analysis of Five Guys
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2159
EP  - 2167
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.355
DO  - 10.2991/aebmr.k.220307.355
ID  - Sun2022
ER  -