Research on the Causes of Nintendo Switch Shortage during the Covid-19 Pandemic

DOI

10.2991/aebmr.k.220307.126How to use a DOI?

Keywords

Switch; video game; marketing strategy; behaviour economics; Covid-19 pandemic

Abstract

Based on the Covid-19 disease pandemic, it is worth to be discussed how to stabilize economic development. This paper studies the reasons for the global shortage of Nintendo’s product switch during the epidemic. For the videogame industry, take Nintendo Switch as a research model, the required stay-at-home policy released by the government expands its scope since it attracts an increasing number of users to participate in games in view of their physical, mental or social interactive needs. Maslow’s hierarchy theory provides a solid theoretical background to analyse customers’ purchasing behaviour within a pyramid. The research conclusions on the reasons for Nintendo Switch’s shortage are twofold: on the one hand, it comes from raw materials, and on the other hand, it comes from the huge demand of customers.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Chen Zheng
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Causes of Nintendo Switch Shortage during the Covid-19 Pandemic
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 784
EP  - 788
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.126
DO  - 10.2991/aebmr.k.220307.126
ID  - Zheng2022
ER  -