The Business Model of Multinational Retail Companies under the New Retail Environment in China

Using Walmart as an Example

DOI

10.2991/aebmr.k.220307.125How to use a DOI?

Keywords

Multinational retail enterprise; business model; new retail

Abstract

With the rapid development of Internet information technology, many changes have taken place in consumers’ buying methods, which makes the traditional retail sales models become difficult to match consumers’ new consumer demands. Therefore, physical retail must be readjusted. This paper analyses Walmart’s business model, because walmart has entered the Chinese market earlier and has more successful operations. It is also actively transforming to adapt to the new retail environment. Based on this, The conclusions of this paper are as follows: Firstly, company should pay attention to improve customer experience and services, strengthen cooperation with influential local e-commerce platforms. Secondly, company should adopt different integration methods to promote the coordinated development of online and offline base on their resources and development positioning differences; Thirdly, based on their own business models, company should formulate differentiated strategies with their sustainable development, carry out enterprise core value activities, and build core competitiveness.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Junyu Shu
PY  - 2022
DA  - 2022/03/26
TI  - The Business Model of Multinational Retail Companies under the New Retail Environment in China
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 779
EP  - 783
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.125
DO  - 10.2991/aebmr.k.220307.125
ID  - Shu2022
ER  -