Analysis on the Application of Custom Segmentation

DOI

10.2991/aebmr.k.210319.023How to use a DOI?

Keywords

Business Analytics, Customers, Marketing, Profit, Segmentation

Abstract

It has been proved that customer segmentation can bring more profits to companies. However, many small companies still hesitate to use it, or they just do not know how to actually use customer segmentation. This paper analyzes the purpose and benefits of customer segmentation. The most common applications of customer segmentation are customer development and customer retention which allow businesses to sell more of their products. Moreover, this paper illustrates the general process of customer segmentation to give a brief idea about building customer segmentation. The end of the paper lists the functions of customer segmentation in the telecommunication, retail, and credit card industry as examples of using and altering customer segmentation in different industries.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fanjun Zeng
PY  - 2021
DA  - 2021/03/22
TI  - Analysis on the Application of Custom Segmentation
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 127
EP  - 130
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.023
DO  - 10.2991/aebmr.k.210319.023
ID  - Zeng2021
ER  -