Research on the Correlation Between Marketing and Product Packaging Design

DOI

10.2991/aebmr.k.210319.112How to use a DOI?

Keywords

marketing, product packaging, relevance

Abstract

Modern marketing plays a vital role in promoting the development of enterprises. Enterprises need to plan and strategically carry out marketing activities based on products, channels, promotion and price. In the entire marketing process, the packaging of products is an important part. Packaging in modern society is not just for protecting products and facilitating product storage. Exquisite and personalized packaging plays is one crucial component in expanding product sales. This article will mainly discuss the relationship between marketing and product packaging design.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ziyan Zhang
AU  - Zhe Yang
PY  - 2021
DA  - 2021/03/22
TI  - Research on the Correlation Between Marketing and Product Packaging Design
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 604
EP  - 607
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.112
DO  - 10.2991/aebmr.k.210319.112
ID  - Zhang2021
ER  -