Research on the Revolution of the Catering Industry in the Platform Economy

DOI

10.2991/aebmr.k.210319.005How to use a DOI?

Keywords

Platform Economy, Catering Industry, O2O Mode

Abstract

In the context of the information age, the platform economy has gradually become an essential tool for economic transformation along with the development of science and technology, meanwhile, the traditional catering industry is encountering the problem of performance deterioration. Therefore, it is compulsory to combine the catering industry with the online platform, leading to the development of innovative business models under the support of the platform economy, such as O2O (online-offline) mode. Although the growth period of platform economy theory is less than 30 years, this paper attempts to examine the platform economy and analyse the way that the traditional catering industry realises the revolution with the help of O2O mode. Through case studies of three enterprises including Ele.me, Deliveroo and Haidilao, it discovered that the revolution of the traditional catering industry is mainly reflected in the following aspects: first, the reduction of cost; second, accurate matching of information; third, the breakthrough of the time-space constraints; fourth, the improvement of employment rate. This paper explores the current development trend of the catering industry, from the perspective of the platform economy, and tries to lay the theoretical foundation for the research on the transformation of the traditional catering industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peiyi Zhang
PY  - 2021
DA  - 2021/03/22
TI  - Research on the Revolution of the Catering Industry in the Platform Economy
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 19
EP  - 24
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.005
DO  - 10.2991/aebmr.k.210319.005
ID  - Zhang2021
ER  -