Analysis on the Monetization of Sales Channels Under the Frame of Farmer Professional Cooperatives—Taking 35 Professional Grape Cooperatives in Jinxiang, Shandong Province as an Example

DOI

10.2991/aebmr.k.210319.131How to use a DOI?

Keywords

Farmer professional cooperatives, market risk, monetization of sales channels, incentive compatibility mechanism

Abstract

As one of the new agricultural management systems, the original intention of the establishment of farmer cooperatives is to solve the problems of individual farmer’s weakness in the market and the mismatch between income and risk-taking, and to enhance the farmers’ competitive position and bargaining power in the market. However, the transfer of market risk from farmers to cooperatives is not equivalent to the disappearance of market risk. From the perspective of risk, the essence is the process of transferring the risk from a single farmer to a farmer’s professional cooperative, so as to achieve the effect of reporting the group to warm up in the face of risks. How to realize the thrilling leap from agricultural products to commodities and how to realize the transformation of materialized labor into general equivalent currency is still the primary problem faced by cooperatives, and it is also the core cohesion. The monetization of sales channels, on the one hand, realizes the circulation and redistribution of different resource endowments among members of the cooperative. On the other hand, through this incentive-compatible incentive mechanism, the overall welfare of the cooperative is improved and the market risk faced by the cooperative is reduced. In the long-term institutional arrangement, the focus should be on building an incentive and compatible mechanism for “honour replacement material”.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Teng Zhou
AU  - yao Liu Yao
PY  - 2021
DA  - 2021/03/22
TI  - Analysis on the Monetization of Sales Channels Under the Frame of Farmer Professional Cooperatives—Taking 35 Professional Grape Cooperatives in Jinxiang, Shandong Province as an Example
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 705
EP  - 708
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.131
DO  - 10.2991/aebmr.k.210319.131
ID  - Zhou2021
ER  -