Research on the Entity and Online Stores of Cosmetics in China

DOI

10.2991/aebmr.k.210319.133How to use a DOI?

Keywords

Entity Store, Online Store, Cosmetics industry, China

Abstract

Based on the influence of cosmetics online shopping, this paper reveals the problems that traditional retail stores have encountered and how to maintain the relationship between online stores and entity stores. The results show that problems in the operation ideas, costs and other aspects of cosmetics entity stores lead to the downturn of the market in recent years. As can be seen from the solutions proposed, in the cosmetics industry, online shopping and entity stores can achieve a harmonious development through cooperation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinming Zhang
PY  - 2021
DA  - 2021/03/22
TI  - Research on the Entity and Online Stores of Cosmetics in China
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 713
EP  - 717
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.133
DO  - 10.2991/aebmr.k.210319.133
ID  - Zhang2021
ER  -