Research on Marketing Strategy of B2C E-Commerce Platform Based On Marketing Strategy Triangle Model

DOI

10.2991/aebmr.k.200306.055How to use a DOI?

Keywords

new consumption, B2C e-commerce platform, the triangle model

Abstract

Based on environmental needs and technical support, in recent years, B2C e-commerce platform has developed rapidly, and the competition among platforms is increasingly intensified. At the same time, due to the emergence and overlapping application of new information technology, China’s consumer market has undergone new changes. Changes in the consumer market make B2C e-commerce platforms face new challenges. Therefore, this paper analyzes the challenges faced by B2C e-commerce platforms in the new consumption environment, and based on the triangle model of marketing strategy, puts forward suggestions on marketing strategies of B2C e-commerce platforms in the new consumption context, hoping to provide ideas for the sustainable development of B2C e-commerce platforms.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xixi Xu
AU  - Zhizhen Bu
AU  - Zhigang Fan
PY  - 2020
DA  - 2020/03/11
TI  - Research on Marketing Strategy of B2C E-Commerce Platform Based On Marketing Strategy Triangle Model
BT  - Proceedings of the 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020)
PB  - Atlantis Press
SP  - 314
EP  - 319
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200306.055
DO  - 10.2991/aebmr.k.200306.055
ID  - Xu2020
ER  -