Research on Full Link Operation of C2F Cross-Border E-Commerce Based on Global Value Chain Reconstruction

DOI

10.2991/aebmr.k.200306.056How to use a DOI?

Keywords

Customer-to-Factory, full link operation, cross-border e-commerce, global value chain

Abstract

With the popularization of the Internet, small and medium-sized enterprises and consumers are becoming the new main body and new impetus of global cross-border e-commerce, influencing the pattern of international trade, international division of labor and industrial structure. This paper takes the cross-border exporter enterprise established by an undergraduate student of Alibaba Business School of Hangzhou Normal University as an example, describes and analyzes its operation process and value chain structure, and summarizes the “global value chain model of C2F full-link operation”. From collecting the market’s hotspot information to forming the user’s portrait, this model achieves product’s originality, customization, globalization and branding during the whole operation process. It explores a path to rise in the global value chain for Chinese enterprises, provides the reference for the development of small and medium-sized cross-border exporters, and promotes the transformation and upgrading of traditional foreign trade industry.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shucui Wang
AU  - Jianming MA
AU  - Zhengnan Xuan
AU  - Dandan Wang
PY  - 2020
DA  - 2020/03/11
TI  - Research on Full Link Operation of C2F Cross-Border E-Commerce Based on Global Value Chain Reconstruction
BT  - Proceedings of the 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020)
PB  - Atlantis Press
SP  - 320
EP  - 324
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200306.056
DO  - 10.2991/aebmr.k.200306.056
ID  - Wang2020
ER  -