Study on Symbol Characteristics of Advertisement Design

DOI

10.2991/icetss-14.2014.44How to use a DOI?

Keywords

advertisement design, semiology, application, symbol characteristic

Abstract

Advertisement design aims to publicize widely. We need to fuse some special elements in advertisement design. This paper analyzes advertisement design from the perspective of semiology so as to excavate symbol characteristics of advertisement design, i.e. understanding, pertinence, innovation, culture and communication and proposes we should better apply semiology in advertisement design based on these symbol characteristics to make advertisement design have more artistic charm. Thus, people can enhance the confidence in accepting product sale and finally achieve the promotion purpose of advertisement design while making them feel sense of beauty.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaorong Yuan
PY  - 2014/11
DA  - 2014/11
TI  - Study on Symbol Characteristics of Advertisement Design
BT  - Proceedings of the 2014 International Conference on Education Technology and Social Science
PB  - Atlantis Press
SP  - 205
EP  - 208
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetss-14.2014.44
DO  - 10.2991/icetss-14.2014.44
ID  - Yuan2014/11
ER  -