Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)

<Previous Article In Volume
Next Article In Volume>

Exploring the Multi-Role Based Applications of Digital Marketing in India’s Financial Services Sector

Authors
Rajinder Kaur1, *, Simmi Dhyani2
1Assistant Professor, University School of Business, Chandigarh University, Mohali, Punjab, India
2Assistant Professor, University School of Business, Chandigarh University, Mohali, Punjab, India
*Corresponding author. Email: rajinderkaur9354@gmail.com
Corresponding Author
Rajinder Kaur
Available Online 17 October 2024.
DOI
10.2991/978-94-6463-544-7_23How to use a DOI?
Keywords
Multi-Role Based Mobile Marketing Applications; Digital Marketing; Mobile Marketing; Financial Service Sector; Financial Institutions; Finance Marketing; First Section
Abstract

Despite being new, internet technology is expanding faster in certain locations. Most people rely on mobile internet apps for information and convenience; thus, it’s become increasingly important. Financial services organizations use mobile apps to engage with customers. Financial service firms top in mobile app use. It’s important to examine how consumers feel about multi-role mobile marketing apps. This study aims to better understand how consumers think about utilizing apps to access financial services. The study’s most notable finding focuses on the importance of customer experiences and how bank branches or financial institutions are evolving to encourage clients to use multi-role mobile marketing applications for their upcoming banking transactions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 October 2024
ISBN
978-94-6463-544-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-544-7_23How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rajinder Kaur
AU  - Simmi Dhyani
PY  - 2024
DA  - 2024/10/17
TI  - Exploring the Multi-Role Based Applications of Digital Marketing in India’s Financial Services Sector
BT  - Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
PB  - Atlantis Press
SP  - 354
EP  - 362
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-544-7_23
DO  - 10.2991/978-94-6463-544-7_23
ID  - Kaur2024
ER  -