Impact of Sustainable Techno-Marketing Strategies on MSME’s Growth: A Bibliometric Analysis of Past Decade (2014-2024)

DOI

10.2991/978-94-6463-544-7_6How to use a DOI?

Keywords

MSMEs; Sustainable techno-marketing strategies; Bibliometric analysis; Green marketing; Digitalization; Social media engagement; Sustainability; Technological innovations

Abstract

In a new era where the environment is a more significant concern and the market is more competitive, survival for MSMEs can be sustained through integrating sustainable practices with technological advancements. This paper carries out a holistic bibliometric analysis based on Scopus to investigate the changing scope of deceptive techno-marketing strategies for sustainability and their impact on MSME development in the last decade (2014-2024). By conducting a systematic literature review and analysis, this study identifies key themes, trends, and seminal work in the domain while showing how MSMEs can harvest sustainable practices with technological innovation and branding that must be helpful for their growth. The study focuses on dimensions like green marketing, digitalization, social media engagement and corporate social responsibility initiatives among MSMEs. It also analyzes the geographical distribution of research, mainstream perspectives and emerging gaps to provide pointers for future areas of investigation. This paper investigates the sustainable techno-marketing strategies for growing MSMEs. It collates extant knowledge and highlights areas for future research. It is essential reading for every policymaker, practitioner, and scholar. These lessons may prove beneficial in traversing what can often seem fast-paced and ever-evolving sustainable business practices through technological improvements.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kamal Kant
AU  - Junaid Hushain
AU  - Preeti Agarwal
AU  - Vijay Laxmi Gupta
AU  - Shilpa Parihar
AU  - Sanjeev Kumar Madan
PY  - 2024
DA  - 2024/10/17
TI  - Impact of Sustainable Techno-Marketing Strategies on MSME’s Growth: A Bibliometric Analysis of Past Decade (2014-2024)
BT  - Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
PB  - Atlantis Press
SP  - 66
EP  - 79
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-544-7_6
DO  - 10.2991/978-94-6463-544-7_6
ID  - Kant2024
ER  -