Driving Market Performance: Strategic Innovation in Indian Real Estate Firm Practices

DOI

10.2991/978-94-6463-544-7_12How to use a DOI?

Keywords

Real Estate; Market Performance; Location; Advertisement; Legal Compliance; Vision; Innovative strategies

Abstract

The real estate industry is one of the core pillars of the economy and has a significant impact on both the actions and lifestyles of people and organizations. Real estate companies strategically need to devise innovative conduct practices to enhance their profitability and competitiveness and must comprehend their role in influencing market performance. This research adopted purposive sampling to generate inputs from Indian real estate buyers who made purchases in the last year. This study examined the association between conduct and performance through the paradigm of the Indian real market that is adopted from the framework of structure-conduct-performance. The path estimates were calculated using structural equation modelling (SEM) using AMOS. The findings highlight that for Indian buyers company’s vision, advertising efficacy, location selection, and legal behaviour are the strategic factors that they consider during the purchase of real estate products. The study emphasises how important it is for real estate businesses to give these factors top priority to improve market performance. Businesses are urged to develop a compelling vision, make strategic advertising investments, select prime locations, and follow all applicable ethical and legal guidelines. This study’s findings can assist real estate companies in creating innovative strategies that will enhance their market performance and provide them with a competitive edge in the market.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Manaswini Sood
AU  - Neeraj Bansal
AU  - Kulwinder Singh
AU  - Jagmohan Singh
AU  - Kapil Kumar Aggarwal
PY  - 2024
DA  - 2024/10/17
TI  - Driving Market Performance: Strategic Innovation in Indian Real Estate Firm Practices
BT  - Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
PB  - Atlantis Press
SP  - 167
EP  - 186
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-544-7_12
DO  - 10.2991/978-94-6463-544-7_12
ID  - Sood2024
ER  -