Mobile Terminal Management Strategies based on Supply Chain

DOI

10.2991/icetms.2013.347How to use a DOI?

Keywords

mobile terminal acquisition; channel management; mobile terminal marketing

Abstract

We analyze four principal parts of “terminal manufacturers- telecom operators- sales channels- consumers” based on the experience of the end-product from the flow from terminal manufacturers to consumers. As for the four principal parts that end-products must passed through from production to sales, we do researches on three aspects which include mobile terminal acquisition, channel management and mobile terminal marketing. Specific to the strong correlation between terminals and telecom operators’ business for the 3G/4G era, corresponding management strategies are provided based on summarizing the experiences and characteristics of foreign and domestic telecom operators’ 3G business development process.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaochen Wang
AU  - Xu Chen
PY  - 2013/06
DA  - 2013/06
TI  - Mobile Terminal Management Strategies based on Supply Chain
BT  - Proceedings of the 2013 Conference on Education Technology and Management Science (ICETMS 2013)
PB  - Atlantis Press
SP  - 1288
EP  - 1291
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetms.2013.347
DO  - 10.2991/icetms.2013.347
ID  - Wang2013/06
ER  -