Application of Traditional Chinese Cultural Elements in Graphic Design

DOI

10.2991/icetis-14.2014.21How to use a DOI?

Keywords

traditional Chinese cultural elements; graphic design; specific application

Abstract

The traditional Chinese cultural elements have an important application value in the current graphic design, which can convey the connotation of the traditional Chinese culture through people’s consumption of products. Therefore, they mark that the modern graphic design enter a completely new development stage, and become an important carrier to widely and deeply communicate the social and cultural elements, not only shaping the product brand image, but also improving the commercial value of products. This paper will be focused on the specific application condition and method of traditional Chinese cultural elements in he graphic design, so as to achieve the self-innovation and development of the modern graphic design on the basis of inheriting the excellent traditional culture of China and continuously improve and enrich the traditional Chinese cultural elements in turn.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pu Geng
PY  - 2014/08
DA  - 2014/08
TI  - Application of Traditional Chinese Cultural Elements in Graphic Design
BT  - Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SP  - 96
EP  - 99
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.21
DO  - 10.2991/icetis-14.2014.21
ID  - Geng2014/08
ER  -