Research on Demand Management of Clothing Commodity Planning

DOI

10.2991/icetem-17.2017.60How to use a DOI?

Keywords

commodity planning; consumer demand; demand management

Abstract

Commodity planning is the consumer's potential demand and desire and other abstract elements with specific goods show, planning the market activities, precisely the consumer demand through the merchandise plan into the enterprise sales activities. Therefore, planning in the garment production process in a leading part of the successful enterprises in a strategic position. At present, the domestic garment enterprises are still immature in commodity planning. This paper analyzes the demand problem of garment commodity planning, and expounds the five stages of demand management, including demand acquisition, demand consolidation, demand transfer, demand analysis and demand verification. And analyzes the standard of excellent demand management, so as to provide reference and guidance for the garment enterprises to carry out commodity planning.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yinjia Zhang
PY  - 2017/11
DA  - 2017/11
TI  - Research on Demand Management of Clothing Commodity Planning
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 272
EP  - 279
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.60
DO  - 10.2991/icetem-17.2017.60
ID  - Zhang2017/11
ER  -