The Analysis of Consumer Decision in Buying Poor Rural Products

DOI

10.2991/assehr.k.201027.017How to use a DOI?

Keywords

Buying decision, altruism, product, consumer

Abstract

Products that have social value or impact on the poor will increase consumer purchasing decisions. This study aims to determine the effect of altruism on consumer purchasing decisions on products from the poor’s empowerment in Makassar. In this study, the subjects were 51 consumers who had bought products from the poor’s empowerment in Makassar. They were selected using the Accidental Sampling technique. This study uses the Simple Linear Regression test. The results showed a positive influence of altruism on buying decisions (p = 0.016, R-square = 0.113). This research is useful for entrepreneurs to hold better and highlight the value or social impact of the products being marketed.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andi Nasrawati Hamid
AU  - Muhammad Jufri
AU  - Adryan Yudhistira Purwanto
PY  - 2020
DA  - 2020/10/27
TI  - The Analysis of Consumer Decision in Buying Poor Rural Products
BT  - Proceedings of the 3rd International Conference on Education, Science, and Technology (ICEST 2019)
PB  - Atlantis Press
SP  - 79
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201027.017
DO  - 10.2991/assehr.k.201027.017
ID  - Hamid2020
ER  -