The Effect of Justification and Consequence in Increasing the Effectiveness of Road Signs to Reduce the Number of Traffic Violations by Motorcyclists in Semarang

DOI

10.2991/assehr.k.200318.039How to use a DOI?

Keywords

persuasive messages, compliance, prescriptive signs, proscriptive signs, justification, consequence

Abstract

The use of road signs is commonly used to reduce traffic violation. However, the number of traffic violation is still high. Literature shows that the number of traffic violation depends on the type of message used in the road sign. This research aimed to know what message is the most effective to reduce the number of traffic violation. Five messages used within this research were 1) neutral message, 2) prescriptive message, 3) proscriptive message, 4) justification message, and 4) consequence message. This research was conducted by observing the compliance of motorcyclists in natural experiment condition (N = 2752). Road signs which used justification message resulted in the highest compliance rate. Road signs which used consequence message showed unexpected result, which decreased the number of motorcyclists’ compliance and increased the number of violation instead.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Nailul Fauziah
AU  - Endang Sri Indrawati
AU  - Adi Dinardinata
PY  - 2020
DA  - 2020/03/24
TI  - The Effect of Justification and Consequence in Increasing the Effectiveness of Road Signs to Reduce the Number of Traffic Violations by Motorcyclists in Semarang
BT  - Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019)
PB  - Atlantis Press
SP  - 200
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200318.039
DO  - 10.2991/assehr.k.200318.039
ID  - Fauziah2020
ER  -