Factors Affecting the Purchasing of a Learning Management System in Madrid Region Universities

DOI

10.2991/978-2-38476-036-7_8How to use a DOI?

Keywords

Learning Management System; Principal Component Analysis; Purchasing Decision-Making; Internationalisation; Hybridisation

Abstract

Learning Management System (LMS) is the engine of knowledge at universities. LMSs acquire, save, share, distribute content among different players at universities. Due to COVID-19 pandemic LMS has become more important not only for content management, but also as an integration tool with video-conference solutions, digital blackboards, and academic management systems. This research explains the main factors affecting the purchasing decision making of an LMS. The research is focused in public and private universities in Madrid Region, Spain. The methodology used to carry out this research is Principal Component Analysis (PCA). This multivariate technique lets us analyse different purchasing patterns. With the aid of PCA the author can extract relevant factors affecting the purchasing decision-making. In the research the author distinguishes between traditional factors affecting institutions when they purchase corporate software, such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Supply Chain Management (SCM), and educational factors affecting universities when they purchase a strategic tool. The research also determines the weight of each factor in the purchasing decision making of public and private universities in Madrid Region. Universities are classified as public and private for a better understanding of the purchasing decision-making. The article concludes that public universities in Madrid are bigger, more stable, and mature than private universities, and the decision-making process is more related to traditional factors affecting software purchasing, such as, systems reliability, systems functionality, or maintenance costs. On the other hand, private universities are keen on learning processes, internationalisation, and hybridisation.

Research Contribution: To obtain insights about the internationalisation process of private universities, with the aid of principal component analysis. In the adoption of a Learning Management System, 42 variables are reduced to three components, each component reveals trends and insights of public and private universities.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - C. A. Lastras Rodríguez
PY  - 2023
DA  - 2023/05/16
TI  - Factors Affecting the Purchasing of a Learning Management System in Madrid Region Universities
BT  - Proceedings of the Erasmus Scientific Days 2022 (ESD 2022)
PB  - Atlantis Press
SP  - 76
EP  - 86
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-2-38476-036-7_8
DO  - 10.2991/978-2-38476-036-7_8
ID  - Rodríguez2023
ER  -