Innovative Strategies of Agricultural Product Network Marketing under the Background of E-commerce

DOI

10.2991/icesame-17.2017.372How to use a DOI?

Keywords

E-commerce; Agricultural products; Network marketing; Innovation

Abstract

Internet marketing is the use of Internet means to implement product sales. This marketing means, with a variety of characteristics such as openness, applicability and service, is not only an efficient and important marketing tool, but also an important core of enterprise product sales. E-commerce network marketing has low cost, strong interaction and other advantages, and can cover the whole world with the traffic advantage which attracts customers to participate in and reduces sales and maintenance costs. It is the most influential sales approach. The innovative strategies of agricultural product network marketing under the background of e-commerce are analyzed in this paper. Internet marketing is a modern sales way, which makes use of computer communications and digital interactive media for product marketing. It increasingly becomes an important and key channel for product sales. Online shopping has become a popular trend. China has entered the electronic business age. Form E-commerce perspective, agricultural product network marketing should actively adopt innovative strategies to better develop China's agriculture and increase farmers' income.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fei Yuan
PY  - 2017/06
DA  - 2017/06
TI  - Innovative Strategies of Agricultural Product Network Marketing under the Background of E-commerce
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1751
EP  - 1755
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.372
DO  - 10.2991/icesame-17.2017.372
ID  - Yuan2017/06
ER  -