Research on Strategy of Management and Development for Government Micro Blog

DOI

10.2991/icesame-16.2016.254How to use a DOI?

Keywords

government affairs; micro blog; management strategy; development strategy; operation mechanism

Abstract

Government micro blog is an important platform to release information, understand public opinion, pool their wisdom and communicate with the people for government. For the problems existed in the government micro blog management, it clarifies the study meaning, mainly included two aspects. First, improve government micro blog operation mechanisms, including the media guide mechanism, information dissemination mechanism, two-way communication mechanism, daily operation mechanism and evaluate feedback mechanisms; Second, the government micro blog management development strategy, including unified government micro blog information browsing platform, accurately grasped the responsibilities positioning of government micro blog, mastered government micro blog maintenance tips, improved government micro blog reaction speed, paid attention to micro blog from opinion leaders, actively taped the potential interactive objects, strengthen the publicity and promotion of government micro blog and improved the guide ability to online public opinion.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhe Li
AU  - Yuqiang Yang
AU  - Houhua Shen
PY  - 2016/03
DA  - 2016/03
TI  - Research on Strategy of Management and Development for Government Micro Blog
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 1186
EP  - 1191
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.254
DO  - 10.2991/icesame-16.2016.254
ID  - Li2016/03
ER  -