A new model for the development of mobile e-commerce-The WeChat Reservation mode

DOI

10.2991/icesame-16.2016.217How to use a DOI?

Keywords

The wechat;Reservation system;mobile e-commerce;online and offline O2O.

Abstract

The wechat reservation system is a self-ordering system by using wechat. With the popularity of the wechat and mobile e-commerce, the advantage of the wechat reservation system is displayed completely. The wechat, combining the offline services with internet system, attracts customers online and assures offline service of customer to clinch a deal. The menu of restaurant is shown on the the wechat in public, which is convenient for the customer to know your restaurant features, browse menu online, order a delivery meal by a key of a telephone or place delivery orders online by the wechat. Attractive offers or promotions can be sent periodically on micro letter, and also exclusive privilege can be provided to members, attracting customers to visit many times.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunlei Han
AU  - Shucui Shi
AU  - Fangfang Liu
PY  - 2016/03
DA  - 2016/03
TI  - A new model for the development of mobile e-commerce-The WeChat Reservation mode
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 1000
EP  - 1004
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.217
DO  - 10.2991/icesame-16.2016.217
ID  - Han2016/03
ER  -