Research on Advertisement Marketing Model Based on Intelligent Terminals

DOI

10.2991/icesame-16.2016.113How to use a DOI?

Keywords

Advertisement Marketing; Intelligent Terminals; Strategy

Abstract

With the advancement of mobile media and technology, as mobile phones have become a multi-functional portable media intelligent handheld information terminal via a simple mobile phone, and gradually in all aspects of people's lives learning, entertainment show both traditional media and even the Internet do not have the advantage. This paper will be based on intelligent terminal advertising the current development status, communication and marketing from the perspective of analysis of its Advertisement marketing functions, applications focusing on smart advertising free advertising marketing effectiveness and potential analysis, market on this basis strategy. Integrated mobile terminal is an important platform for media convergence. Integration of a variety of media forms, carrying newspapers, radio, television, Internet and other mass media function, media networks play a fourth-specific interaction. The impact of advertising on the consumer intelligent terminals and advertising market environment brought about by the current assessed and noted the pitfalls and solutions.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Jiang
PY  - 2016/03
DA  - 2016/03
TI  - Research on Advertisement Marketing Model Based on Intelligent Terminals
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 535
EP  - 538
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.113
DO  - 10.2991/icesame-16.2016.113
ID  - Jiang2016/03
ER  -