Digital Skills Improvement for Micro, Small, and Medium Enterprises Development in Pandes Village, Wedi District, Klaten Regency

DOI

10.2991/978-2-494069-67-1_43How to use a DOI?

Keywords

Digital skills; Micro Small and Medium Enterprises; E-marketing; Social media; Marketplace

Abstract

The Covid-19 pandemic has had a wide impact on all aspects of life. In the economic aspect, this has caused several economic sectors, especially micro, small, and medium enterprises in Pandes Village to stagnate. However, the presence of the digital era is not only a challenge but also an opportunity for the community. For this reason, increasing digital skills is very necessary for the development of micro, small and medium enterprises in the era of information and communication technology development. Massive use of social media can overcome the limited interaction between people. Therefore, a training program is needed to improve digital skills. The purpose of this article is to elaborate on improving digital marketing and financial capabilities for the development of micro, small and medium enterprises in Pandes Village. The marketing digitization scheme is carried out by utilizing the marketplace and using social media as a marketing technique. As for the financial digitization scheme, namely by training and assisting micro, small and medium enterprises in using financial recording and reporting applications. This program uses training and mentoring methods. Based on the results of the training, it can be concluded that the implementation of digitalization and e-marketing training carried out is considered very helpful for micro, small and medium enterprises in Pandes Village. During the Covid-19 pandemic, their business was able to survive by implementing digital marketing and online marketing. However, ongoing mentoring activities are still very much needed to improve their digital skills.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Marita Ahdiyana
AU  - Desi Setianingrum
PY  - 2022
DA  - 2022/12/24
TI  - Digital Skills Improvement for Micro, Small, and Medium Enterprises Development in Pandes Village, Wedi District, Klaten Regency
BT  - Proceedings of the 9th International Conference on Education Research, and Innovation (ICERI 2021)
PB  - Atlantis Press
SP  - 379
EP  - 387
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-67-1_43
DO  - 10.2991/978-2-494069-67-1_43
ID  - Ahdiyana2022
ER  -