The Effect of Complementary Stereotypes on Impression Formation: A study of the rich and poor

DOI

10.2991/icemss-14.2014.64How to use a DOI?

Keywords

complementary stereotypes, competence, warmth, moral

Abstract

To investigate how the stereotypes of the rich and poor affect impression formation, a situational simulation questionnaire is conducted to 192 participants. The experiment is a univariate between-participant design. The independent variable is social group of the target person (rich vs. poor). The dependent variables are rating valence of target person on competence, warmth and moral dimensions. Results show that, by the same neutral behavior, the rich target person has been seen as high competence, mid warmth but low moral; the poor target person has been seen as low competence, mid warmth and mid moral. There is a negative correlation between competence, warmth and moral dimensions. Conclusion: The stereotypes of the rich and poor present complementary characteristics, which bias the impression formation process and affect the explanation and attitude on relevant social events.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Su Tao
AU  - Yan Xu
AU  - Cancan Yuan
PY  - 2014/08
DA  - 2014/08
TI  - The Effect of Complementary Stereotypes on Impression Formation: A study of the rich and poor
BT  - Proceedings of the 2nd International Conference on Education, Management and Social Science
PB  - Atlantis Press
SP  - 230
EP  - 233
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemss-14.2014.64
DO  - 10.2991/icemss-14.2014.64
ID  - Tao2014/08
ER  -