Research on Micro-marketing Communication of Organic Tea

DOI

10.2991/icemet-15.2015.38How to use a DOI?

Keywords

organic tea; marketing communication; micro-marketing communication

Abstract

Based on the recent marketing communications of organic tea, the paper analyzes the problems and selling effect, for exploring some new ways in this field. The paper analyzes marketing communication from two aspects, consumers and products. Based on the factors, the paper establishes a characteristic marketing mode, micro-marketing communication to promote the sales volume and market share.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Luxing Liu
AU  - Shengyi Wu
PY  - 2015/08
DA  - 2015/08
TI  - Research on Micro-marketing Communication of Organic Tea
BT  - Proceedings of the 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 169
EP  - 172
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.38
DO  - 10.2991/icemet-15.2015.38
ID  - Liu2015/08
ER  -