The Strategic Thinking about Export Popularization of Chinese Martial Arts under the Field of View of Global Value Chain
- DOI
- 10.2991/icemeet-16.2017.227How to use a DOI?
- Keywords
- martial arts, global value chain, development.
- Abstract
The scientific research of Chinese martial arts is the research of continuation and development in the final analysis. The article proposes the strategic thinking about export popularization of Chinese martial arts under the theory of the view of Global Value Chain; with the usage of research approaches of document-data method and logical-inference, etc; combined with the actual development of Chinese martial arts. According to the article, in the new era of globalization, there is a need of rational thinking for globalization. According to the export popularization of Chinese Martial Arts, as well as the promotion of goods, there is not only a need of far-sight development ideal, but also a need to build a scientific strategy chain system of global development. The export popularization of Chinese martial arts is a comprehensive cultural project. Its effective promotion should be under the leadership of the conciliation panel of State Council, and takes the lead by the State Physical Culture Administration, cooperate and participate closely by Ministry of Education, Culture, Ministry of Finance and other relevant ministries. It is a national project.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - YaJun Qiao PY - 2017/01 DA - 2017/01 TI - The Strategic Thinking about Export Popularization of Chinese Martial Arts under the Field of View of Global Value Chain BT - Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016) PB - Atlantis Press SP - 1100 EP - 1103 SN - 2352-5398 UR - https://doi.org/10.2991/icemeet-16.2017.227 DO - 10.2991/icemeet-16.2017.227 ID - Qiao2017/01 ER -