Sporting Goods----Research in Opportunities, Challenges and Countermeasures for AFTA

DOI

10.2991/icemeet-16.2017.226How to use a DOI?

Keywords

sporting goods; IPO enterprises; opportunities and challenges; countermeasures and researches;

Abstract

By means of research methods, including documents, online inquiry and logical reasoning, the thesis analyzes the current situations of Chinese sporting goods IPO enterprises and the opportunities and challenges they encounter when marching into ASEAN Trade Area. Then it can be concluded that Chinese sporting goods IPO enterprises are required to take full advantage of trade associations to vigorously conduct market researches, enlarge internal investments, pay ample attentions to avoid superfluous distribution and cutthroat competitions, implement "going-out" enterprise strategy, accelerate industrial upgrading and industrial transfer, increase investments in research and development, highlight brand marketing and strengthen enterprise competitiveness, providing component departments with sufficient evidence to make macro decisions.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Fu
PY  - 2017/01
DA  - 2017/01
TI  - Sporting Goods----Research in Opportunities, Challenges and Countermeasures for AFTA
BT  - Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)
PB  - Atlantis Press
SP  - 1095
EP  - 1099
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemeet-16.2017.226
DO  - 10.2991/icemeet-16.2017.226
ID  - Fu2017/01
ER  -