Marketing Personnel Training Reform on "Theory + Case + Simulation + Practice" Four-in-One Teaching Mode

DOI

10.2991/icemeet-16.2017.207How to use a DOI?

Keywords

marketing; personnel training mode; four-in-one teaching mode; theory teaching; case teaching; simulation teaching; practice teaching

Abstract

With the intensifying of market competition, the enterprise demand for marketing personnel is more and more strong, be badly in need of knowledge of enterprise management and marketing technology applied talents. Traditional personnel training mode there are a lot of disadvantages, this paper put forward "theory + case + simulation+ practice" four one of the talent training mode reform. Four kinds of teaching way connect with each other and promote each other, mutually conditional and integral. Among them, the theory of teaching, cultivate students solid theoretical knowledge; Case teaching, trains the student to put forward solutions of case; Simulation teaching, with the aid of simulation environment, the role and activities, to help students understand the theoretical knowledge and master skills; The practice teaching, the thorough enterprise actual operation and exercise, experience marketing risk and complexity.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shijie Zhang
PY  - 2017/01
DA  - 2017/01
TI  - Marketing Personnel Training Reform on "Theory + Case + Simulation + Practice" Four-in-One Teaching Mode
BT  - Proceedings of the 2016 2nd International Conference on Economics, Management Engineering and Education Technology (ICEMEET 2016)
PB  - Atlantis Press
SP  - 1000
EP  - 1004
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemeet-16.2017.207
DO  - 10.2991/icemeet-16.2017.207
ID  - Zhang2017/01
ER  -