Cooperation and Methods between Enterprises in the Industrial Technology Industry

DOI

10.2991/978-94-6463-506-5_52How to use a DOI?

Keywords

positioning; servitization; communication elements; strategic cooperation

Abstract

Strategic cooperation between enterprises promotes changes in enterprises to a certain extent. Among Midea Group's many strategic partners, TTIUM promotes Midea's smart transportation industry. The analysis of case studies and related models in this study shows that TTIUM can adopt some methods to cope with the problems, including repositioning, servitization and communication strategies.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuanping Guo
PY  - 2024
DA  - 2024/09/02
TI  - Cooperation and Methods between Enterprises in the Industrial Technology Industry
BT  - Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024)
PB  - Atlantis Press
SP  - 465
EP  - 475
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-506-5_52
DO  - 10.2991/978-94-6463-506-5_52
ID  - Guo2024
ER  -