Rural E-commerce Development and Urban Rural Digital Divide: From the Perspective of Income Gap

DOI

10.2991/978-94-6463-506-5_33How to use a DOI?

Keywords

Rural e-commerce; Digital divide between urban and rural areas; Income gap

Abstract

The disparity in digital access and literacy between urban and rural regions represents a continuation of the industrial economy’s legacy within the contemporary context of digital economy progression. It has become an outstanding problem of rural revitalization. This paper, based on provincial panel data from 2016-2021, analyzes the mechanism and effects of rural electronic commerce development in narrowing the urban-rural digital divide and income gap through a theoretical framework and model. Research indicates that the proliferation of e-commerce in rural sectors can serve as a catalyst for narrowing the digital divide that exists between urban and rural communities. Furthermore, this development can indirectly contribute to mitigating the urban-rural digital divide by reducing the income disparity between residents of urban and rural locales. Strategies have been delineated to foster the robust growth of e-commerce within the agricultural sector, with the aim of diminishing the disparities between urban and rural regions. These measures are designed to ensure the equitable distribution of digital economic opportunities and to enhance the overall digital inclusivity across different geographical areas.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shiying Zhang
AU  - Zhen Zhang
PY  - 2024
DA  - 2024/09/02
TI  - Rural E-commerce Development and Urban Rural Digital Divide: From the Perspective of Income Gap
BT  - Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024)
PB  - Atlantis Press
SP  - 305
EP  - 311
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-506-5_33
DO  - 10.2991/978-94-6463-506-5_33
ID  - Zhang2024
ER  -