Digital Transformation and Enterprise Value Creation - A Case Study Based on GRG Banking

DOI

10.2991/978-94-6463-224-8_49How to use a DOI?

Keywords

digital transformation; value creation; case study; GRG Banking

Abstract

Digital transformation is the key for companies to cultivate competitive advantages, but few studies have distilled the paths of action in depth. This paper adopts a single-case study approach to investigate the process of digital transformation at GRG Banking, as well as the value creation mechanism and effects of digital transformation. The study finds that GRG Banking digitally upgrades its production, service, and innovation processes into digital production, digital service, and digital innovation to achieve flexible production, meet user needs, and open innovation, which improves enterprise organizational performance, enhances user value, and conducts business innovation, and ultimately realizes the enterprise’s value creation process. This study of the quality development of capital markets is of some relevance.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaoxuan Guo
PY  - 2023
DA  - 2023/08/23
TI  - Digital Transformation and Enterprise Value Creation - A Case Study Based on GRG Banking
BT  - Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)
PB  - Atlantis Press
SP  - 397
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-224-8_49
DO  - 10.2991/978-94-6463-224-8_49
ID  - Guo2023
ER  -