Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)

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The Influence of Suggestibility of Brand Names of Agricultural Products on Consumption Decision-Making: A Case Study of Names with Taste Suggestibility

Authors
Ruoxun Zeng1, *, Xue Li1, Yulu Liu1, Zixin Meng1, Jialin Xu1
1Sichuan Agricultural University, Yaan, China
*Corresponding author. Email: 904892141@qq.com
Corresponding Author
Ruoxun Zeng
Available Online 23 August 2023.
DOI
10.2991/978-94-6463-224-8_21How to use a DOI?
Keywords
agricultural products brand; Brand association; Consumer decision making
Abstract

With the continuous development of agricultural economy, China has entered the era of agricultural products brand from the era of agricultural products shortage, agricultural products market competition has gradually developed into quality, reputation, popularity and other comprehensive strength competition. So far, the brand construction of our country produce is still imperfect. This study explores how agricultural products with names of taste suggestive attributes influence consumer preferences, expectations, and purchasing decisions. Put forward feasible suggestions for the brand naming of agricultural products in reality, and help the brand building of agricultural products.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
23 August 2023
ISBN
978-94-6463-224-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-224-8_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruoxun Zeng
AU  - Xue Li
AU  - Yulu Liu
AU  - Zixin Meng
AU  - Jialin Xu
PY  - 2023
DA  - 2023/08/23
TI  - The Influence of Suggestibility of Brand Names of Agricultural Products on Consumption Decision-Making: A Case Study of Names with Taste Suggestibility
BT  - Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)
PB  - Atlantis Press
SP  - 151
EP  - 159
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-224-8_21
DO  - 10.2991/978-94-6463-224-8_21
ID  - Zeng2023
ER  -