Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)

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A Study of the Internal Mechanism of Consumer Response to Corporate CSR Behavior

Authors
He Liu1, *, Zhaoyu Chen1
1School of Business, Guilin University of Electronic Technology, Guilin, China
*Corresponding author. Email: xiaobawanghu@foxmail.com
Corresponding Author
He Liu
Available Online 23 August 2023.
DOI
10.2991/978-94-6463-224-8_22How to use a DOI?
Keywords
CSR; The Ground Theory; Consumer response
Abstract

Existing studies mainly study the impact of CSR behavior on consumer response based on questionnaires. However, there are relatively few studies on online consumer response, especially on the intermediate mechanism of impact. From the perspective of grounded theory, this paper takes major CSR events in society since 2021 as the case selection target and selects four enterprises as the research object according to the enterprise scale and business type for the case study. The empirical research results show that (1) It is found that the CSR behavior of enterprises mainly causes changes in three dimensions of public “Feeling-Behavior-Attitude”. (2) The public reaction model caused by the CSR is constructed, which is helpful for the theoretical circle to form a clearer understanding of CSR behavior of enterprises. It lays a good foundation for follow-up research. (3) Enterprises should realize the importance of communication and interaction in public welfare undertakings, use excellent quality and good brand image, and adopt appropriate forms to obtain public recognition, to improve and enhance the image of enterprises in the public mind.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
23 August 2023
ISBN
978-94-6463-224-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-224-8_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - He Liu
AU  - Zhaoyu Chen
PY  - 2023
DA  - 2023/08/23
TI  - A Study of the Internal Mechanism of Consumer Response to Corporate CSR Behavior
BT  - Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)
PB  - Atlantis Press
SP  - 160
EP  - 168
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-224-8_22
DO  - 10.2991/978-94-6463-224-8_22
ID  - Liu2023
ER  -