Research of the B2B Consumers Behavior of the Lighting Industry in the U.S. E-commerce Market

DOI

10.2991/aebmr.k.220603.071How to use a DOI?

Keywords

U.S. E-commerce Market; Lighting Industry; B2B; Consumers Behavior

Abstract

The past decade has been a booming decade for the North American e-commerce market. E-commerce is gradually becoming more and more accepted as an alternative to store retail, especially in the lighting industry. Using the case study and comparative analysis method, this paper mainly explores the current consumption habits of B2B consumers in the lighting industry shown in the current development of Internet e-commerce. Exploring the findings of this paper can guide the marketing of suppliers, increase their conversions, and better help the development of the North American lighting industry. It will provide generalized customer behavior analysis and forward-looking marketing points for suppliers who have not been exposed to but are ready to reach the B2B consumers segment in the North American lighting industry.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ziyang Diao
PY  - 2022
DA  - 2022/07/01
TI  - Research of the B2B Consumers Behavior of the Lighting Industry in the U.S. E-commerce Market
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 436
EP  - 441
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.071
DO  - 10.2991/aebmr.k.220603.071
ID  - Diao2022
ER  -