Research on the Development Status and Countermeasures of China’s Rural Tourism in the Post-epidemic Era

Hua Chen; Yuanning Fu; Yuxi Fu

doi:10.2991/aebmr.k.220603.101

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Research on the Development Status and Countermeasures of China’s Rural Tourism in the Post-epidemic Era

Authors

Hua Chen¹^{, †}, Yuanning Fu²^{, †}, Yuxi Fu³^{, *}^{, †}

¹College of economics, Guangdong University of Finance and Economics, Guangzhou, 510320, China

²Beijing Etown Academy, Beijing, 100176, China

³Boston University, Boston, MA 02215, The United States of America

^†

These authors contributed equally.

^*Corresponding author. Email: beccafuu@bu.edu

Corresponding Author

Yuxi Fu

Available Online 1 July 2022.

DOI: 10.2991/aebmr.k.220603.101 How to use a DOI?
Keywords: China; Rural tourism; Development status; Countermeasure
Abstract: Rural tourism is a significant part of tourism and essential in promoting rural revitalization. But now, rural tourism has become one of the industries most affected by the epidemic. So the paper chooses to study the factors affecting rural tourism development under the epidemic. This paper established the COVID-19 pandemic as the independent variable, rural tourism revenue as the dependent variable, and set up some control variables: local urbanization level, local industrial structure, local economic openness, and local economic growth. Then it finds secondary data to form data sources and uses EVIEW and SPSS to conduct the regression analysis. The conclusion is that COVID-19 has a seriously negative impact on rural tourism development in China. This article provides ways to improve rural tourism enterprises’ development, such as developing online tourism. At the same time, this article can make more people pay attention to rural tourism. So the rural tourism income may be improved, which is helpful to rural revitalization. It can make readers better understand the development status of rural tourism under the epidemic situation and enable enterprises to make personalized improvements based on the development status. It also conveys the idea of supporting rural tourism development to the government. Academically, this article takes the epidemic situation as an independent variable for qualitative analysis, which is rare. It also provides ideas for scholars who want to study the epidemic’s impact on rural tourism in the future.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 1 July 2022
ISBN: 978-94-6239-585-5
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220603.101 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Hua Chen
AU  - Yuanning Fu
AU  - Yuxi Fu
PY  - 2022
DA  - 2022/07/01
TI  - Research on the Development Status and Countermeasures of China’s Rural Tourism in the Post-epidemic Era
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 629
EP  - 636
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.101
DO  - 10.2991/aebmr.k.220603.101
ID  - Chen2022
ER  -

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