Analysis on Characteristics and Development Strategies of Cultural Enterprises

DOI

10.2991/icemct-15.2015.218How to use a DOI?

Keywords

Cultural enterprise, Characteristic, Development

Abstract

With the arrival of the era of knowledge economy, integrated development of cultural enterprises brought forth more opportunities and challenges to cultural enterprises. Considering particularity of cultural enterprises, besides material resources, these enterprises lay more importance on product brand effect and social consumption feature, so as to improve their market competitiveness. In this paper, the author combined relevant conditions of market economic development, proposed characteristics of cultural enterprises, and analyzed and stated their development strategies, so as to realize sustainable development of cultural enterprises.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunxin Yu
PY  - 2015/06
DA  - 2015/06
TI  - Analysis on Characteristics and Development Strategies of Cultural Enterprises
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 1033
EP  - 1037
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.218
DO  - 10.2991/icemct-15.2015.218
ID  - Yu2015/06
ER  -