Brand Culture Communication under New Media Age

DOI

10.2991/icemct-15.2015.143How to use a DOI?

Keywords

New media age, Brand culture, Communication

Abstract

Among three drivers, consumption plays a more and more important role in pulling increase of national economy. From the perspective of proportion of products in the consumer market, brand culture is also highlighted day by day. At present, online consumption is a new path, and it has great development potential in the future. At the same time, continuous variation in media environment also makes operators begin to realize the fact that traditional brand communication mode already cannot adapt to constantly changing network environment. Under the current new network environment, therefore, new approach of brand culture communication is of great importance. On this basis, this paper mainly discusses communication of brand culture communication under new media age.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoqing Qin
PY  - 2015/06
DA  - 2015/06
TI  - Brand Culture Communication under New Media Age
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 680
EP  - 684
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.143
DO  - 10.2991/icemct-15.2015.143
ID  - Qin2015/06
ER  -