Transformation of Marketing Mode of Small and Medium-sized Enterprises in New Media Age

DOI

10.2991/icemct-15.2015.91How to use a DOI?

Keywords

New media, Small and medium-sized enterprises, Marketing mode

Abstract

Considering the sustained development of modern network technology, more and more new media are changing the marketing and transmission mode in the modern society. Small and medium-sized enterprises should attach more importance to the great influence of new media in marketing communication so as to innovate the marketing mode constantly and occupy a larger consumer market. This paper discusses connotations of new media marketing, analyzes differences of new media marketing and traditional marketing, lists main manifestation of the transformation of marketing mode of small and medium-sized enterprises in new media age and puts forward countermeasures for further transforming the marketing mode of small and medium-sized enterprises in new media age.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Zheng
PY  - 2015/06
DA  - 2015/06
TI  - Transformation of Marketing Mode of Small and Medium-sized Enterprises in New Media Age
BT  - Proceedings of the 2015 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 422
EP  - 426
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-15.2015.91
DO  - 10.2991/icemct-15.2015.91
ID  - Zheng2015/06
ER  -