Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)

<Previous Article In Volume
Next Article In Volume>

The Construction of Brand Symbols on Social Media in the Perspective of Consumer Society--The Case of Xiaohongshu Platform

Authors
Tsz Yeuk Chen1, *
1The College School of Literature and Journalism, Sichuan University, Chengdu, 610207, China
*Corresponding author. Email: lexi-4seasons@outlook.com
Corresponding Author
Tsz Yeuk Chen
Available Online 24 January 2025.
DOI
10.2991/978-94-6463-642-0_12How to use a DOI?
Keywords
consumer society; symbols; mass media; brand symbols
Abstract

As economic development and Internet technology advance, the network society is increasingly exhibiting the hallmarks of a consumer society, exerting a discernible influence. By leveraging media technology, brands establish consumer symbols associated with their brands through marketing on social platforms, thereby satisfying people’s demands and ultimately gaining commercial benefits. The processes of brand symbol construction and its production and dissemination mechanism are worthy of further investigation. Additionally, the process of constructing consumer symbols is also the construction of people’s thoughts. Some inaccurate information or misguided orientation may influence individual self-perception. An examination of the construction of consumption symbols can provide a reference point for individuals to objectively view consumption symbols and consumption trends, thereby enabling them to engage in rational consumption behaviors.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
24 January 2025
ISBN
978-94-6463-642-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-642-0_12How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tsz Yeuk Chen
PY  - 2025
DA  - 2025/01/24
TI  - The Construction of Brand Symbols on Social Media in the Perspective of Consumer Society--The Case of Xiaohongshu Platform
BT  - Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)
PB  - Atlantis Press
SP  - 119
EP  - 125
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-642-0_12
DO  - 10.2991/978-94-6463-642-0_12
ID  - Chen2025
ER  -