Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Marketing Strategies for Chinese and Foreign Small and Medium-sized Enterprises: Enterprise Innovation

Authors
Yixuan Sun1, *
1Johns Hopkins University, Baltimore, Maryland, United States
*Corresponding author. Email: sundiudiu9762@gmail.com
Corresponding Author
Yixuan Sun
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_73How to use a DOI?
Keywords
Global economic development and competition; SMEs; Marketing strategies; Innovation
Abstract

Since China entered the World Trade Organization (WTO), it has been embarking on attending global economic development and competition. In the global market, many Chinese enterprises are accelerating the pace of development, manufacturing, food, and other competitive industries are also in a prominent position in the international market competition. Many multinational enterprises have embarked on establishing branches in China. The development strategies of these multinational enterprises are all innovative management strategies in line with international standards, challenging local Chinese enterprises. Particularly, Small and Medium-sized Enterprises (SMEs) should innovate in marketing strategies so as to gain competitiveness in the fierce market competition. Therefore, this paper expounds the necessity of building the marketing system of SMEs, specifically analyzes the existing marketing problems of SMEs and related innovation strategies and puts forward some suggestions to promote the innovation of SMEs.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_73How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yixuan Sun
PY  - 2022
DA  - 2022/12/27
TI  - Marketing Strategies for Chinese and Foreign Small and Medium-sized Enterprises: Enterprise Innovation
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 640
EP  - 649
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_73
DO  - 10.2991/978-94-6463-098-5_73
ID  - Sun2022
ER  -