The Analysis of Nintendo’s Marketing on Ring Fit Adventure

DOI

10.2991/978-94-6463-098-5_74How to use a DOI?

Keywords

Nintendo; Marketing strategies; Supply chains; Business management

Abstract

During the pandemic in 2020, the cumulative sales of Ring Fit Adventure developed by Nintendo broke through 4,000,000 units, and even once ran out of stock in many places worldwide. Despite such a huge success, many problems that emerged during the sales process also reveal that there is much to be improved for Nintendo when formulating marketing strategies. Therefore, this paper will analyze the problems during the sales process of Ring Fit Adventure by starting from its marketing strategies and adopting quantitative analysis. And also, this paper will put forward relevant solutions in the hope of providing reference for the improvement of Nintendo’s marketing strategies.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuqian Zhao
PY  - 2022
DA  - 2022/12/27
TI  - The Analysis of Nintendo’s Marketing on Ring Fit Adventure
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 650
EP  - 659
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_74
DO  - 10.2991/978-94-6463-098-5_74
ID  - Zhao2022
ER  -