Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Strategies for the Service Industry to Effectively Overcome the Crisis: Meituan’s Specific Practices During COVID-19

Authors
Yuhan Gong1, Haoying Li2, *, Jianfeng Liu3, Dang Weng4
1Maple Leaf International School-Shanghai, Shanghai 200231, China
2Mountain View International Hefei No.1 High School, Hefei, Anhui 230601, China
3YINGHUA INTERNATIONAL SCHOOL, Tianjin 301799, China
4Suzhou Foreign Language School, Suzhou, Jiangsu 215011, China
*Corresponding author: Email: lihaoying0215@gmail.com
Corresponding Author
Haoying Li
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.284How to use a DOI?
Keywords
relationship between companies; financial crisis in COVIN-19; Meituan; balance the price and the quality; current market environment
Abstract

Here we describe that all companies are experiencing a crisis during COVID-19. The four authors found that five strategies are feasible by investigating the measures of other companies. Using the analysis of research companies, four of these strategies can help the food delivery industry to tide over difficulties in the current period. The strategy of “innovation and transcendence” is a brand-new door-to-door service based on the peculiarities of pneumonia infection, which is more convenient than the original physical store purchase. The second strategy is called “infuse and augment”, which makes up for losses by adding other industries. Meituan expands hotel services to reduce losses. The next step is “attraction and promotion”, which is to attract more customers’ desire for consumption through advertising settings on electronic products and strengthen brand awareness. Finally, “imitating and strengthening” will make the brand the best in this field. Meituan has made changes to the management system through analysis of competing companies to gain more satisfaction and brand loyalty.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.284How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhan Gong
AU  - Haoying Li
AU  - Jianfeng Liu
AU  - Dang Weng
PY  - 2021
DA  - 2021/12/15
TI  - Strategies for the Service Industry to Effectively Overcome the Crisis: Meituan’s Specific Practices During COVID-19
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1762
EP  - 1765
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.284
DO  - 10.2991/assehr.k.211209.284
ID  - Gong2021
ER  -