An Analysis of the Tsingtao Beer Merger

DOI

10.2991/assehr.k.211209.285How to use a DOI?

Keywords

Tsingtao Beer; Merger and acquisition; Overview; Reasons; Impact

Abstract

Merger and acquisition are important ways for enterprises to achieve faster development and occupy a solid position in the market. Therefore, for their own effective operation, many enterprises adopt the development strategy of mergers and acquisitions. In the period of integration and development of domestic beer industry, Tsingtao beer enterprises seize the opportunity, combined with its own characteristics, brand-driven development, out of the path of mergers and acquisitions, expand the scale of enterprises, play the name of enterprises, enhance their core competitiveness in the competition for market position. This paper analyzes the generalization and reasons of Tsingtao beer merger by adopting some research methods, such as investigation method, case study method and quantity research method, and summarizes the influence of its arrival, and deeply analyzes the positive significance of Qingdao merger and acquisition case.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Bowei Zhang
PY  - 2021
DA  - 2021/12/15
TI  - An Analysis of the Tsingtao Beer Merger
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1766
EP  - 1769
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.285
DO  - 10.2991/assehr.k.211209.285
ID  - Zhang2021
ER  -