Innovation of Film Industry Based on Blue Ocean Strategy

A Case Study of Enlight Media

DOI

10.2991/assehr.k.211209.072How to use a DOI?

Keywords

Blue Ocean Strategy; Film Industry; Enlight Media; Innovation; Internet Era

Abstract

The advent of the Internet era brings opportunities and challenges to the development of the film industry. This paper expounds on the feasibility and necessity of using the Blue Ocean Strategy to innovate in the film industry under the Internet era, and puts forward constructive suggestions. Through the case analysis of Enlight Media successfully using the Blue Ocean Strategy to achieve innovation, the paper analyzes the method of film industry using the Blue Ocean Strategy innovation, that is, redefining the market through digital marketing strategy and redefining the need by meeting the personalized needs. The successful innovation of Enlight Media using the Blue Ocean Strategy has a reference significance for the entire film industry. Only by actively realizing value innovation from multiple perspectives can the film industry realizes the crossing from “Red Ocean” to “Blue Ocean”.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruochen Zhang
PY  - 2021
DA  - 2021/12/15
TI  - Innovation of Film Industry Based on Blue Ocean Strategy
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 433
EP  - 436
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.072
DO  - 10.2991/assehr.k.211209.072
ID  - Zhang2021
ER  -