Analysis on C2C Online Trading Platform Under the Regression Analysis and Game Theory — Taking Taobao as an Example

DOI

10.2991/aebmr.k.201128.027How to use a DOI?

Keywords

C2C, game theory, regression analysis, communication, Taobao

Abstract

Taobao is one of the biggest C2C platform in the world, because of the information asymmetry and the lack of communication between consumers and sellers, consumers may buy counterfeit or inferior goods in Taobao. The paper will focus on one of measure of the communication, comments. It will analyze the Taobao C2C transaction with or without communication by using game theory and regression analysis. The paper will use Python to craw enough data from Taobao website and use Stata to analyze the data. The analysis shows that positive comments are correlated with the sales number of products, which will prove that comments from the buyer will have an impact on sales. Besides that, the paper will build a game model to analyze the Taobao C2C transaction without communication, which could prove that the best strategy for sellers are being honest whether consumers return or not return the product. This paper has provided solutions for C2C platform improvement.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiatong Ding
PY  - 2020
DA  - 2020/11/30
TI  - Analysis on C2C Online Trading Platform Under the Regression Analysis and Game Theory — Taking Taobao as an Example
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 133
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.027
DO  - 10.2991/aebmr.k.201128.027
ID  - Ding2020
ER  -